Merchant Blog

UAS Symposium ’16

Our Head of Public Relations, Chris Moseley, recently attended a QinetiQ-hosted UAS symposium. These are his thoughts on one of the presentations - the 'first flight' in integrated airspace of the Thales Watchkeeper.

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Understanding and establishing value in business marketing

The biggest challenge in today’s marketplace is to persuade customers to focus. To focus on the particular messages, capabilities and services that they really want to market, and also to focus on the concept of total value, as opposed to becoming fixated on acquisition price and project cost.

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