We know you
Our deep expertise in all things health is what makes us different from other agencies.
Health media contact lists, NHS policy and procurement understanding, relevant audience insight, market and competitor research information, medical knowledge, clinical copywriting skills and knowing what works (and what doesn’t). These are what make us really good at what we do - better than other, more generalist agencies.
We have a sizeable, specialist, healthcare marketing team, all in-house.
Working continually with large and small clients across the spectrums of health, social care and wellbeing keeps us current and clever in our ideas, communications and tactics. Private and NHS hospitals, primary care, elderly care, mental health, wellbeing products, medical devices, pharmacy and pharmaceutical, charity and government... we know the industry and the audiences inside out.
Combine all that knowledge with an inspired creative team and you can see why these clients chose Merchant.
Newsworthy stuff
This is the place where we write about all sorts of things. These could be articles on healthcare marketing, our latest work, social media snippets, comments on industry best practice, useful links to NHS policy… You get the picture.
- 24 Oct How to talk to GPs…
- 19 Oct Whistleblowing in care groups
- 13 Oct Health reforms: what it means from a marketing point of view
Articles sent straight to your inbox
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Mental health provider? Align your offering with low-secure commissioning guide recently published by Dept of Health: http://t.co/wiT6c0YP3 days ago
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Low secure and psychiatric intensive care providers should read latest from DH re #NHS commissioning consultation http://t.co/s6jpjKnd4 days ago
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Lovely, lovely story about care home residents being introduced to social media by Yell @RaceOnline_2012 http://t.co/guawagFF #hcmktg4 days ago
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Will #NHS use email for patient engagement? Snapshot of NHS situation from Guardian Healthcare Network: bit.ly/xbxK9p4 days ago
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Very interesting meeting with ex-NHS Head of Comms recently gone freelance - thanks for the valuable industry insight @CarolDeans...4 days ago
Showcase
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BCM Specials
The supply chain in pharmaceutical specials is changing fast, partly in response to the recently published specials’ tariff. Part of the Alliance Boots Group, BCM Specials is an ethical provider which is repositioning to grow its primary markets - NHS, retailers and wholesalers. Their rebrand is our first step.
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NHS
Every hospital, surgery, clinic or medical team in the NHS needs to explain what it does best and how to access their services. We have been helping NHS Trusts professionalise the way they look and feel, and the way they communicate with their patients, clinicians and other stakeholders.
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Spire Healthcare
Against a backdrop of continual change for the NHS, opportunities for private healthcare providers in the UK have never been better. We have been working with Spire Healthcare for more than three years to help them grab those opportunities with both hands.
