State of the web: January 2012
Hello, and welcome to the first edition of a monthly roundup of the best articles on the internet. Our aim is to give insight into the trials and tribulations of designing for the modern web.
Merchant’s
musings
Merchant discovers women lie!
Have you ever told a porky about having a big lunch or polishing off the last of the treats at home? You’re not alone.
The Merchant PR team carried out a survey on behalf of client Timex to promote its new Health Tracker watch which found that women tell a total of 474 lies a year about food.
How to talk to GPs...
...in a language they will listen to.
PMLive recently contacted us to write an article about the recently renamed (from GP Consortia) NHS Clinical Commissioning Groups. We decided that the most interesting approach would be from the perspective of communication with, as anyone marketing to the NHS will appreciate, the increasingly elusive GP.
Fundamentally GPs are expected to have all the skills to reduce the level of spend yet many don’t. Address this in your communications. Provide a business-led case study, outlining the benefits for GPs, potential financial savings and, most importantly, the outcomes for patients. Ensure that it is relevant to the local population and its needs. We encourage all our clients to think national but execute locally, demonstrating local insight.
Whistleblowing in care groups
A case for stronger internal communications?
Managing the risk of abuse in care is one of the most finely balanced operational challenges for residential care groups. The outcry following the recent BBC Panorama documentary very publicly highlighted the problems when the systems in place fail. The NHS has pulled out residents and revoked Castlebeck contracts. Staff have been jailed and Castlebeck Winterbourne View has been closed.
Recent in-depth conversations I have had with Terry Bryan – the senior nurse who blew the whistle on the Castlebeck Winterbourne View abuse – got me thinking...
Health reforms: what it means from a marketing point of view
Earlier this month the nation witnessed another tricky day for the government and the problematic health bill. The bill was approved by the MPs but will no doubt face further opposition when it reaches the House of Lords. For us the question is how will the bill affect marketing strategy in the healthcare environment? Are suppliers prepared to make the most of the opportunities presented to them by the bill?
Latest website for Irish giant Eircom goes live
Eircom wholesale's Fibre Pilot project is the first step in a planned multi-year programme that aims to bring fibre to one million premises across Ireland over the next four years.
Our client eircom wholesale needed to create a bespoke online environment which gave all the necessary information about the pilot to the homes and businesses within the specified pilot regions of Wexford and Dublin. Full scheme details such as timing, locations, latest news and FAQs are all provided for the stakeholders on the new Fibre Pilot website, launched today.