Cookies, Analytics and the ICO
On 26 May the UK's Information Commissioner's Office (ICO) imposes an EU directive designed to protect internet users' privacy.
The law says that sites must provide "clear and comprehensive" information about the use of cookies - small files which allow a site to recognise a visitor's device.
It says website managers must:
- Tell people that the cookies are there
- Explain what the cookies are doing
- Obtain visitors' consent to store a cookie on their device