GPs are used to change; their area of responsibility within the NHS has evolved ten times in the last 20 years, though perhaps not quite as dramatically as the current plans. So how do those wishing to market to GPs take advantage of this situation and ensure products, services or brands get GPs' attention and buy in?
As part of the ongoing work Merchant’s PR team does with Spire Bushey Hospital in Hertfordshire, it was recently tasked with promoting a new procedure for ‘claw hand’ offered by orthopaedic consultant Mr Elliot Sorene.
Have you ever told a porky about having a big lunch or polishing off the last of the treats at home? You’re not alone.
The Merchant PR team carried out a survey on behalf of client Timex to promote its new Health Tracker watch which found that women tell a total of 474 lies a year about food.
...in a language they will listen to.
PMLive recently contacted us to write an article about the recently renamed (from GP Consortia) NHS Clinical Commissioning Groups. We decided that the most interesting approach would be from the perspective of communication with, as anyone marketing to the NHS will appreciate, the increasingly elusive GP.
Fundamentally GPs are expected to have all the skills to reduce the level of spend yet many don’t. Address this in your communications. Provide a business-led case study, outlining the benefits for GPs, potential financial savings and, most importantly, the outcomes for patients. Ensure that it is relevant to the local population and its needs. We encourage all our clients to think national but execute locally, demonstrating local insight.