GPs are used to change; their area of responsibility within the NHS has evolved ten times in the last 20 years, though perhaps not quite as dramatically as the current plans. So how do those wishing to market to GPs take advantage of this situation and ensure products, services or brands get GPs' attention and buy in?

Continue reading

On 26 May the UK's Information Commissioner's Office (ICO) imposes an EU directive designed to protect internet users' privacy.

The law says that sites must provide "clear and comprehensive" information about the use of cookies - small files which allow a site to recognise a visitor's device.

It says website managers must:

• Tell people that the cookies are there
• Explain what the cookies are doing
• Obtain visitors' consent to store a cookie on their device

Continue reading