BCM Specials is a leading and fast-growing manufacturer of pharmaceutical specials to UK hospitals and retail pharmacists. They hold a portfolio of over 60,000 unique formulations on file. The website and integrated campaign was created to highlight individual attention, clinical excellence and the high quality of their products.
BCM is part of Boots Pharmacy. They have a continuing responsibility to grow the business opportunities of Boots Contract Manufacturing (BCM) and protect market share against new entrants to the NHS market.
"You have been an outstanding supporter for our business objectives with the NHS."
To create an integrated campaign to re-position the brand proposition and support its ambitious growth plan. This includes digital, press, events and sales literature that would create traction with Acute Trusts and Procurement Hubs (Strategic & Ground), NHS Influencers, Retail Grocers and Wholesalers.
"Brilliantly received launch internally."
"At last knocking spots off the competition."