Client:

BG Group

Project:

Global Creative Services

BG Group is an international exploration, production and LNG company, focused on becoming a world-leading business. With more than 5,500 employees in over 20 countries BG Group is ranked amongst the top 15 companies on the London Stock Exchange.

The background

BG Group is an international exploration, production and LNG company focused on becoming a world-leading business. With more than 5,500 employees in over 20 countries BG Group is ranked amongst the top 15 companies on the London Stock Exchange.

The results

In 2010 Merchant won the global creative services contract. At any one time Merchant work on multiple projects, with a range of stakeholders, delivering creative solutions to BG Groups’ global operations, supporting its strategic growth, business and marketing objectives.

Merchant has worked with BG on hundreds of international projects to ensure BG’s staff/contractors and stakeholders are engaged, informed and educated on the latest regulatory reform and corporate messaging. Merchant's work with BG includes:

  • Internal communications & engagement
  • Recruitment & awareness drives
  • Interactive engagement
  • Branding

Merchant created an Operational Excellence manual, for the assets to work from, to ensure full regulatory compliance. Operational Excellence is an element of organisational leadership that stresses the application of a variety of principles, systems and tools toward the sustainable improvement of key performance metrics. Merchant created a large Operational Excellence manual to ensure that staff were fully conversant with the regulatory compliance and had an easy to use information guide.

Health and safety lies at the heart of everything BG Group do and is critical to their success. Every day, their objective is to protect  their people, communities and the environment. Merchant has designed and printed all the collateral for health and safety campaigns over the last 5 years.

Lastly, Merchant has created numerous country logos to enhance BG’s positioning in their different markets – retaining the BG ethos and values, whilst creating a range of creative assets.

For more information on Merchant's oil & gas experience, please contact a member of our team on 02380 225478 or email info@merchantmarketinggroup.com 

Our Success