Information consolidation and class leading user experience (UX).
eircom wholesale is a division of eircom, who are exclusively devoted to serving Ireland’s telecommunications business community. Merchant was appointed to design a fully responsive website, to support commercial objectives and allow for better product grouping and online navigation. As part of the project, eircom also commissioned Merchant Marketing to do in office graphic designs.
Merchant’s focus on the grouping of the products has led to clearer navigation, which greatly enhanced the UX and journey. The new site has consolidated information to enhance the accessibility of the data and removed duplication. A 'Mega Menu' has been introduced for quick and easy access to the products, which created a clean, fresh and customer focused website design.