One of the world's largest industrial warehousing and logistics organisations needed bringing up to date after a series of acquisitions.
Impala is a wholly owned subsidiary of Trafigura group, with 80% of business coming from within the group. There was a need to establish its brand in the market and attract new clients.
Merchant delivered a solution that is individual and eye catching, whilst retaining visual clues to its place within the Trafigura group. Responsive to all user devices, it uses the latest technology to ensure it is future proof and reflective of Impala’s vision. An SEO campaign ensured visitors increased by 31% and page views by 52%.