Communicate

As an integrated marketing agency we can think, plan and advise or we can design, develop and do. We can join all these bits together or focus on just one particular bit for you.

So to our clients we are known by many different names - creative agency, communications agency, digital agency or branding agency. And they are right on all counts.

Our creative and campaign work spans many sectors, from telecoms and banking to transport and retail. We also have two specialist areas - healthcare and oil and gas - where we offer an even greater breadth of services such as marketing strategy analysis, technical copywriting, lobbying and database development.

Brand

Your brand is the face and personality of your organisation – and sometimes its best features can be hidden from the outside world.

We can invent it, refresh it or give it a complete makeover. And most importantly of all, we can make sure it talks clearly and eloquently about what you can bring to your customers.

From global giants to the best of British, branding is often the starting point.
Ideas, concepts and graphic design

Sometimes you need a really helpful bunch of people to come up with amazing creative that says a lot more than words. Or says it with words.

We can do either or both of those.
Digital… web…online…

Call it whatever you like, but the web does give you the scope to be as utterly imaginative as you want with the way you communicate.

Our team will handcraft your online brand; they can mould it and shape it to form the heart of your website and then stitch it together with the right words to bring life to a wider, integrated campaign.

And, as you watch and learn and grow, it can all be tweaked in the blink of an eye.
Public and media relations

Getting talked about just means people hear about you - making them listen is where we come in. Making them do something about it is where we make the difference.

Our original black book of contacts – full of journalists, editors, policymakers and key opinion leaders – was bulging at the seams, so now we have a dedicated book for each of our specialist areas; healthcare and oil and gas.

Using Merchant means your business will get immediate access to those media contacts important to you.
Campaigns

People need to know about you in order to be able to contact you. We can spread the word across all sorts of different channels at the same time, or at different times.

Perhaps you want to build a peak of media interest before a big event, round up prospects with thoughtful one-to-one conversation or send consumers straight to your shop. Whatever the route, we can prioritise, plan and implement your campaigns. And then measure, feedback and improve them.
Video, multimedia and stuff

It’s the glue that holds the audience’s attention in one place, then moves it on to the next.

Animation, video, 3D and virtual imaging, audio, text and interactivity can come in an endless range of shapes and sizes. However you define it, we make it.
Research

No matter what business you are in, you can never know your customers well enough - and to make matters worse, they are always changing. But you can keep one step ahead by knowing more than your competitors do, and definitely more than you did last year.

What drives your customers' buying decisions? Which parts of your service are vital to them, and which are barely required? How do they want to hear from you, and how often?

We can ask the right questions, of the right people, and then tell you the answers. We can make good PR out of those answers for you, too.
Copy

When you want to say exactly the right thing, once.

And not get in a total and utter muddle about just how many variously different and differently varied ways there could possibly, probably or perhaps be to say it.

We write copy because we love words.
The list

And here is all the other stuff you would expect, in no particular order.

Social media, advertising, direct marketing, events, email campaigns, webinars, web hosting, direct marketing, telemarketing, lobbying, exhibitions, media relations, SEO, PPC and moral support (for the really tight deadlines).